In 2023, Evergreen announced the launch of its new brand, Trea, as part of its turnaround strategy. I had the opportunity to collaborate with Trea to develop a fresh brand identity, positioning it as an online shopping destination focused on delivering affordability and convenience to everyone. I helped the company successfully transition into the B2C market and set a foundation for continued growth. My contributions included designing the Visual Identity (VI), creating the web store, refining the user experience (UX), and digital marketing, all aligned with the company’s transformation goals.