Branding Design
Evergreen Visual Identity
The brief
Established in 2013, Evergreen Sciences, Inc. has been dedicated to enhancing public health through its innovative molecular and immunological testing systems. By offering analytical testing services that guarantee the safety and quality of food matrices, the company is making a meaningful impact on the health of communities. As the company continues to grow and expand, it recognizes the importance of establishing a strong brand presence in the market.
My work
Developed a comprehensive visual system for Evergreen, including a distinctive logo, typography, color palette, and imagery, to capture the company's mission and values. I also led the design of key website pages and collaborated with developers for seamless integration. This visual system provides a consistent and recognizable brand identity, serving as the foundation for all future marketing and communication efforts.
Logo
The logo features a stylized leaf, which further emphasizes the company's connection to nature and health. The leaf also serves as a nod to the company's focus on testing food matrices, reminding consumers of the connection between what we eat and our overall well-being.
The green color palette, combined with the leaf graphic, creates a clean and modern look for the brand, conveying Evergreen Sciences' commitment to accuracy, quality, and positive impact on public health. The visual identity system is simple and memorable, helping the company to establish a strong and recognizable brand that effectively communicates its values and mission.
Colors
The visual identity design idea for Evergreen was inspired by the natural beauty and freshness of Washington state, and the company's mission of improving public health. The primary color chosen was green, which not only represents the state's evergreen forests but also symbolizes health and life.
